About Us


HeyFlow was founded as a groundbreaking solution, enabling businesses to evolutionise the female talent lifecycle by redefining reproductive health at work

  • HeyFlow is founded following investment from ADLIB Recruitment, to help organisations improve their female talent lifecycle by linking the, often unknown, deep interconnection of female reproductive health and women’s workplace opportunity.

  • HeyFlow launches its world-first employee insight surveys and learning programmes to help organisations evolve their female inclusion efforts. Initially focused on SMEs, it quickly became clear that the corporate world had an even greater need for HeyFlow's solutions.

  • Recognising the need for a proprietary platform, enhanced features, and expert validation to support more organisations, HeyFlow embarks on the journey to secure investment.

  • HeyFlow secures pre-seed investment from Aer Venture Studios to develop our proprietary platform, expanding our reach, enhancing product features, and amplifying our impact.

  • HeyFlow launches its proprietary platform to empower forward-thinking organisations in transforming and enhancing their female talent lifecycle.

Meet the Founders

Sophie Creese & Sabrina Walls are the leaders behind HeyFlow.

With years of experience in the talent space and as co-founders of the not-for-profit community - MotherBoard - supporting mums working in tech, they have witnessed firsthand how female reproductive health impacts women's careers.

Now, they are on a mission to help organisations understand this is not just a women’s issue but a business imperative.


The Team

Sophie Creese

Co-Founder (she/her)

An award-winning founder and thought leader shaping the future of work through innovation and strategic leadership.

Sabrina Walls

Co-Founder (she/her)

A growth-focused marketing and product leader, driving solutions that transform the talent lifecycle for women and the future workforce.  

Kate Thompson

Non-Executive Director (she/her)

A C-suite leader, entrepreneur, board-level management consultant and applied behavioural scientist.

Geoff Wells

Board Director and Investor (he/him)

A board-level leader, business and product strategist, focused on ambitious and sustainable growth.

James Hobbs

Interim Head of Technology (he/him)

A digital leader with a track record of building teams and delivering high-value projects.

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