About Us


HeyFlow was founded as a groundbreaking solution, enabling businesses to evolutionise the female talent lifecycle by redefining reproductive health at work

Meet the Founders

Sophie Creese & Sabrina Walls are the leaders behind HeyFlow.

With years of experience in the talent space and as co-founders of the not-for-profit community - MotherBoard - supporting mums working in tech, they have witnessed firsthand how female reproductive health impacts women's careers.

Now, they are on a mission to help organisations understand this is not just a women’s issue but a business imperative.


The Team

Sophie Creese

Co-Founder (she/her)

An award-winning founder and thought leader shaping the future of work through innovation and strategic leadership.

Sabrina Walls

Co-Founder (she/her)

A growth-focused marketing and product leader, driving solutions that transform the talent lifecycle for women and the future workforce.  

Kate Thompson

Board Advisor (she/her)

A C-suite leader, entrepreneur, board-level management consultant and applied behavioural scientist.

Geoff Wells

Board Director and Investor (he/him)

A board-level leader, business and product strategist, focused on ambitious and sustainable growth.

James Hobbs

Interim Head of Technology (he/him)

A digital leader with a track record of building teams and delivering high-value projects.

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