Meet the HeyFlow Team
Sophie Creese (she/her)
Co-Founder
Sophie is responsible for consulting with businesses to become truly inclusive companies through understanding the impact of women's reproductive health in the workplace. Sophie is a seasoned speaker, thought leader and contributor to discussions around gender equity and is nominated for the 2023 Lead 5050 award for contribution to gender equality.
Nick Dean (he/him)
Co-Founder
Nick is responsible for developing the commercial strategy of the HeyFlow portfolio, ensuring our growth drives the success of an impact-based business model. Widely recognized for his commitment to the principles of social and environmental responsibility, Nick is an experienced speaker and panellist, passionately advocating for male allyship, championing gender equity, and B Corp.
Sabrina Walls (she/her)
Co-Founder
Sabrina plays an instrumental role in the development of the HeyFlow proposition, brand and products as well as campaigns and collaborations to raise awareness and create conversations with employers who want to better understand female reproductive health in the workplace.
Kate Thompson (she / her)
Non-Executive Director
A seasoned C-suite leader, entrepreneur, board-level management consultant and applied behavioural scientist, Kate is Cofounder of Businessfourzero - a global purpose-driven change organisation, recently acquired by Heidrick & Struggles. With over 20 years experience in strategy, innovation, change and commercial leadership, Kate serves as a NED, Trustee & Board Advisor for a portfolio of organisations that share her passion for tackling gender inequality, closing the happiness gap and unlocking innovation for good, including UN Women, The City of London, Tech She Can, Everywoman, HeyFlow, WONE, Deep Science Ventures, SmartphoneFreeChildhood and the LSE. She is also an AoEC qualified executive coach, and her behavioural science academic work sees her research, publish and keynote as an expert on the science of happiness.
Geoff Wells (he / him)
Board Director and Investor
Geoff is a co-founder and director of Aer Venture Studios, venture partners with HeyFlow, and director of creative technology firm Aer Studios. With over 30 years experience in business and product strategy, Geoff is a passionate and pragmatic commercial advisor and mentor who works with businesses to develop and implement effective commercial strategies, growth and scaling plans. Geoff’s experience spans Technology, Digital, Broadcast, NFP, Gov and Professional Services, including brands and organisations such as BBC, CNN, UK GOV, CEPI, RUSI, Diabetes UK, Dogs Trust, Historic Royal Palaces (and many others!)
James Hobbs (he / him)
Interim Head of Technology
James is an industry recognised technology leader, with extensive experience building scalable digital products and platforms, across a diverse range of technology areas including web, e-commerce, IoT and more. James is Head of Technology at Aer Studios, the creative technology arm of Aer Venture Studios. He is a BIMA100, and is active on industry tech advisory boards including serving as a Community Sustainability Team member for global tech firm Umbraco.