Strategic Inclusion That Drives Innovation and Retention

DIAGNOSTICS | TRANSFORMATION

Working with the brilliant team at HeyFlow has created a more open dialogue among the team and inspired new policies to better support women at all stages in their reproductive journeys.

Tom Harber, Managing Director, Aer Studios

Aer Studios partnered with HeyFlow to strengthen its DEI strategy, focusing on reproductive health inclusion—a key but often overlooked driver of female retention. HeyFlow’s Diagnostics uncovered knowledge gaps and cultural blindspots. The Transformation phase united the team through a workshop that sparked 7 employee-led initiatives.

Business Impact

  • 93% of participants felt comfortable discussing reproductive health post-intervention.

  • Increased trust and engagement among female employees.

  • Strengthened internal culture and leadership pipeline.

Return On Investment

Replacing a high-performing employee in the UK can cost up to £74,860 (Source). By retaining women through inclusive reproductive health support, Aer Studios protects its talent investment and reduces turnover costs—while boosting innovation through diverse perspectives.

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