DMA members offer
Where does female talent fail to join, stall, or leave — and what is it costing your organisation?
Across the marketing industry, organisations continue to lose, stall, or under‑progress highly capable women at predictable points in their careers.
These patterns are rarely accidental. They’re shaped by structural pressures around life stages such as maternity, fertility and menopause — affecting not only retention, but also who is attracted into organisations, who progresses, and who makes it through to senior roles. The impact quietly erodes experience, leadership pipelines and long‑term performance.
Most organisations can see the outcomes — attrition, slowed progression, reduced senior representation — but struggle to pinpoint what is getting in the way, where those blockers sit, and which ones matter most.
That’s why the DMA has partnered with HeyFlow to offer members access to the (R)evolution Assessment — a short, evidence‑based diagnostic that shows where your organisation is exposed across attraction, retention and promotion, and what to prioritise next.
Designed for today’s operating environment: practical, contained, and actionable.
DMA members receive 20% off until the end of June.